Insights

Pest control marketing.Straight talk.

Practical guides, strategies, and analysis written for pest control business owners. No generic advice. No fluff.

SEOJames Carter · 6 min read

Why Pest Control Companies Struggle with Local SEO (And How to Fix It)

Most pest control businesses are invisible online in the markets they serve. Here's the common pattern we see and the framework to correct it.

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PPCJames Carter · Jan 28, 2025 · 8 min read

Google Ads for Pest Control: What Actually Works in 2025

Generic PPC advice doesn't cut it for service-area businesses. We break down the campaign structure that drives qualified leads at a sustainable cost.

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SEOJames Carter · Jan 15, 2025 · 5 min read

The Local SEO Checklist Every Pest Control Company Needs

A practical, no-fluff checklist covering the technical, on-page, and off-page factors that determine your local search visibility.

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Local SEOJames Carter · Dec 20, 2024 · 7 min read

How to Optimise Your Google Business Profile for Pest Control

Your Google Business Profile is often the first thing a potential customer sees. Here's how to make sure it's working as hard as possible for your business.

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Web DesignJames Carter · Dec 5, 2024 · 6 min read

5 Reasons Your Pest Control Website Isn't Converting Visitors Into Leads

Traffic without conversions is just noise. We look at the most common website mistakes that cost pest control companies booked jobs every day.

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StrategyJames Carter · Nov 18, 2024 · 9 min read

Seasonal SEO Strategy for Pest Control: How to Stay Visible Year-Round

Pest control demand is seasonal, but your SEO shouldn't be. Here's how to build a content and optimisation strategy that keeps you visible through every season.

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